You searched for: "Scenario Planning"

The results has been filter on Tags containing Consumer Data.
ANA has found 2 results for you, in 126 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
×

Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning


Case studies

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
September 22, 2016
×

Citation

Cooper and Stern (2016a, September 22). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights-8883